Sleeper Hit of the year! RedruM – rakes in 1.50crore opening weekend
“Rather than focusing and exhausting our budgets in Tier – 1 cities we pivoted and focused primarily to promote our film in Tier -2 and Tier -3 markets. Posters were strategically flooded in those areas and we booked most of our theaters there. We focused even more on Tier 2 and Tier 3 cities during the digital marketing phase and we believe that was most effective. We were lucky that we partnered with Vkaao as well for Tier – 1 through which we got an exclusive PvR release and thus could make some currents in the big Delhi – Bombay circuits as well” – says Producer Varun Bhilwara
He further added – “Teaming with Paul sir was a blessing and he had the same vision as mine. We look forward to collaborate in the future as well. In fact, we target to release our next film in May 2019. We will make announcements for the same by November this year. “
The director duo of the film Dhruv Sachdev & Sourabh Bali stands ecstatic.
“We have nothing to add, the response has been great and we are truly humbled.” – say the director duo
Here’s wishing all the luck to this team for the future.]]>
