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Dr.Hiranandani also reiterated that the biggest challenge for the media and entertainment industry in 2018 will be to figure out how to create tailored customer experiences when there is mass customization of experience across all content, advertising, and brands. Fortunately, customers will likely continue to generate more and more data about their preferences, relationships, habits, locations, etc. There’s a big market opportunity for companies to use this data to hyper-target their television, films, print and visual media content and advertising and optimize the customer experience based on the analytics provided by data mining companies. According to Ms.Yamini Shrishti Swami, Head- ASEAN, Content Management at SRAM & MRAM, SRAM & MRAM will be focusing hugely on the development of content based on the analysed hyper-target audience.  The company will focus on films, television, webseries and a variety of softwares that will target specific audiences across targeted market space. Ms.Yamini Shrishti Swami would be heading the division that will handle content and software creation.   According to Director, Media Operations, SRAM & MRAM Ms.Renuka Pullat, Content discovery is another market opportunity for media and entertainment companies. Success may lie in developing an intimate understanding of the consumers’ media companies are trying to reach—including by tapping social media, which has become the number one way people learn about new TV shows.  From a technology perspective, key areas to watch this year include 4K video, Autonomous vehicles, 5G wireless etc.]]>

th May 2018 in their office situated at Kartik Complex, Link Road, Andheri (West), Mumbai-400 053.On this occasion veteran and renowned music director  & The Padma Bhushan Award winner Khayyam Saheb who gave memorable music in the songs like “Tere chehre se nazar nahi hatati (from Kabhi Kabhi)”Mohabbat bade kaam ki cheez hai” and “Janeman tum kamal karti ho” and the light “Gapuchi Gapuchi gam gam”. “Hazarrahen” from Thodisi Bewafai and “Aaja re o mere dilbarAaja” from Noorie amongst others and his wife Jagjeet Kaur visited the association’s office to donate a cheque of Rs.1,50,000 to FWICE for the welfare of cine workers. This is third time in a row that they have been donating to the association through their KPJ Charitable Trust. The event was attended Bhajan Samrat Anup Jalota, Film Studios Setting & Allied Mazdoor Union’s (FSSAMU) General Secretary Gangeshwarlal Shrivastav a.k.aSanju, Cine & TV Artistes Association’s (CINTAA) General Secretary Sushant Singh and all the other important office bearers of the 22-allied unions attended and making the evening a grand affair. Speaking on the occasion, B.N. Tiwari, President of FWICE said, “We are thankful to Khayyam Saheb who is thinking about the workers’ welfare associated with our film industry. Many more should come forward and donate for such issues. I am overwhelmed and pray to Almighty God Almighty that let us avail his blessings all the time. Even though he does not donate, his presence will encourage us in our initiatives.” The 92-year-old Khayyam Sahab enunciates, “Film Industry has given me so much in wealth and fame. So in turn we thought of giving it back and that is why we have started donating Rs. 1.5 lakh rupees every year to FWICE to take care of the needy workers. I appeal that more people from our industry come forward and generously support our workers and technicians. If we are not around; our trust will be donating this amount every year. Our property and jewellery will be liquefied (converted into cash) and put in fixed deposit accounts. The interest accrued thereon will be made provisions for various donations. Every year Rs. 5 lakh will be donated to Prime Ministers’ fund. Some amount too will also be earmarked for Maharashtra Chief Ministers’ welfare fund. The trust will also help individual cine workers to the tune of Rs. 10,000 to 20,000 also.” Gangeshwarlal Shrivastav a.k.a Sanju, General Secretary of FSSAMU and Ashok Dubey, General Secretary of FWICE added that we are trying to reinforce our federation and make it stronger and committed. “We have assured film and television producers that the workers and technicians are team members who cannot do without each other. We have to walk together and think from both the ends too.” Khayyam Sahab & his wife Smt. Jagjeet Kaur, Anup Jalota,B.N. Tiwari, chairman of FWICE,General secretary Ashok Dubey,Kishan Sharma, Film Studios Setting & Allied Mazdoor Union’ (FSSAMU) s General Secretary Gangeshwarlal Shrivastav a.k.a. Sanju, Sharafuddin Mohammed, Rakesh Maurya, Sushant Singh – actor and General Secretary of Cine & TV Artistes Association (CINTAA) were present along with Federation’s Senior Vice President Feroz Khan (Raja Bhai), Vice President Sangam Upadhyay, Mazdoor Union’s Sharafuddin Mohammed, Rakesh Maurya and other office bearers of 22 unions like Ram Chaudhari, Chawla, Raj Surve, Pinky More, Feroz Bhai, Dharam Arora, Imran Merchant, Surendra Shrivastav, Kundan Goswami, Ashok Pandey, Himanshu Bhatt, Ashfaque Khopekar, Hanif Bhai, Munna Bhai, Suleka and many others. ————–Sanjay Sharma Raj(P.R.O.)]]>

   The founders of Buena Vida Leisure Pvt. Ltd. Jatin Mansata, Neerav Shah, Kushal Sankhe, Kedar Shetty, Roshan Thakker, Aniket Patil, Manish Shah, along with Deepak Beri of Shimmers Entertainment were congratulated for adding a new feather to their cap by the galore of celebrities like Arshi Khan, Shraddha Das, DJ Aqeel, Parth Samthaan, Palash Munchchal, Bejoy Nambiar, Armaan Kohli, Akash Dadlani, Sumier S. Pasricha, Parul Gulati, Aditi Sharma Ved, Jayati Bhatia, Garima Jain, Sunil Pal, Arvinder Singh, Chandni, Raj Arjun of ‘Secret Superstar’ fame, Divya Chouksey, Divyajyoti Sharma along with designers Nikhat Mariyum Neerushaa of ‘Neerushaa – Roots Of India’, Sneha Gogoi and many others. ‘Ballroom by BCB’ sets to inspire with it’s elegantly luxurious interiors. Be it an exclusive gala dinner, weddings, fashion shows, product launches, exhibitions, corporate or social events. Ballroom by BCB is here to rival anything coupled with an impeccable service, rich spread of gourmet foods and a state of the art interiors.]]>

“Ranveer Singh and Akshay Kumar are actors par excellence. No One would have portrayed better the roles like they did; Ranveer Singh as Alaudin Khilji and Akshay Kumar as Lakshmikant Chauhan. I have sung for Akshay Kumar in Housefull. I am a fan of their work and would love to lend my voice for them soon.” says the virtuoso Singer Hrishikesh Chury.]]>