Apropos to the gaiety that comes with the anticipation of sunny days ahead, the Flying Machine spewed a generous sprinkling of beachy prints and vibrant colours. Whether it’s for beach parties or school vacations, the brand’s collection will ease the fashion game for the young kids. Marks & Spencer Boys’ wear Spring collection was inspired by the still strong athleisure trend popular among young adults-vibrant clean colors, technical fabrics, underpinned by a sports aesthetic. Girls’ wear saw romantic bohemian influences with seasonal trend details such as ruffles, smocking, floral prints in a palette of cornflower & pale jade shades, together with palest Melba and bright pink highlights. Mr. Pankaj Kapoor; Head of Marketing – Reliance India, says, “Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative kidswear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy, and kids love to wear.” With the motto “Think like a mom, see like a kid and find the fun in everything”, the Spring ’18 collection of The Children’s Place encompasses styles which parents want to dress their children in for special occasions or everyday play. From apparel to accessories to shoes, the brand promises a stock of big fashion at little prices. Junior’s Fashion Week is an edutainment platform where the young boys and girls who are groomed in a fashion adept environment. They imbibe the winning art of confidence and personality. The JFW Runway is a restricted privilege for many as it caters to a niche audience; the showcase is witnessed by revered individuals like HNIparents and buyers, influential mothers, fashion influencers. Additionally, representatives of leading fashion houses, notable media channels amongst other influential pockets of kids’ fashion industry also mark their attendance at the JFW Runway Showcase. For more details: Ankita Sule, 08286430527]]>